yibb, welcome on board
It all started in an industrial design studio in Rotterdam in 2003. Fred Montijn and Erik Roscam Abbing, two industrial designers cum snow sports enthusiasts, wondered why snowboarding is so very hard to learn. They decided to see if they could make it easier. A great many sketches and prototypes later, a rough first model appeared of what later would be called the Yibb. With the prototypes under their arm they headed to the nearest snowy hill, jumped on and arrived at the bottom with a very big smile on their faces: it worked! Snowboarding without bindings, but with handles was a fact, and learning to ride a snowboard became a completely different experience. Next to their day jobs Fred and Erik started to perfect the product, and work on the Yibb learning and teaching method with renowned snowboard teachers.
In 2006, the company Yibb innovations was founded by Fred, Erik, Harm van Deuren and Ronald Tam. This brought together four creative entrepreneurs with a passion for snow sports, inclusive design and innovation, to embark on a super exciting process of bringing the Yibb to the market.
We have a clear mission: to open up the sport of snowboarding to anyone who wants to try. Our motto: Welcome on board!